We’re all aware when it is to the Oculus Storefront and its rigorous curation. This is what ensures that the quality of games and experiences top-quality and prevents poor-quality apps from sliding through the gaps. This makes it more difficult for independent developers to create their VR content on Oculus.

Oculus launched «App Lab» as a method to address this issue. It lets independent developers publish their VR content in an official location without needing to go through the rigorous curation of the Oculus Storefront. The App Lab is similar to the traditional Oculus storefront in that you can browse and install apps in the same way you would on a traditional storefront however it’s not carefully curated.

If your app does well in the App Lab the app could be pushed to the official Oculus storefront where it can gain more attention and a larger audience. This is not solely based on the number of downloads, but also on retention metrics, long term profitability, the development teams, etc.

App Lab is a fantastic way to experience the full range of Oculus Quest applications. There are a lot of exciting games and experiences that can be found, including some well-known non-games like Tilt Brush, which turns your headset into an immersive art studio. Quill Theater is a cool VR media application that displays amazing animations and films made by the community.

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